Micro and Macro Economics

Macro and Micro Economics. The external macro environment determines the opportunities for a firm to exploit for promoting its business and also presents threats to it in the sense that it can put restrictions on the expansion of business activities.


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Macroeconomics and microeconomics are vital sections of economics.

. Type 2 External Macro Environment. Economics is a complex subject. According to Philip Kotler A companys marketing environment consists of the internal factors forces which affect the companys ability to develop maintain successful transactions relationships with the companys target customers.

Microeconomics is a branch of economics that analyzes the market behavior of individual consumers and firms in an attempt to understand the decision-making process of firms and households. A Search for a Micro Response to a Macro. Whereas there are several issues in both fields that make them inter-reliant to each other.

Many learners at the school of business find it challenging to comprehend and grasp these economic concepts. The marketing environment is the combination of the microenvironment and macro environment. So what is the main difference between micro and macro.

Apart from micro-environment business firms face large external environmental forces. The macro and micro economics is considered as the study of two diverse divisions of economy. The purpose of the division is to help simplify the course for the learners.

For instance the price of end product would increase with the increase of inflation rate as with the increase of inflation rate the price of raw material.


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